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Cabin Crew Go Creative To Give Eastern Flying Start to 2005 |
January 2005
Wearing a corporate uniform is something most of us experience at some point in our working lives
- but most of the attire would never see the light of day outside the workplace if it were down to personal choice! Not so for the staff of award winning regional airline Eastern Airways who have had a chance to apply their skills to fashion designing with their new corporate look unveiled this week.
Designed and manufactured by Gatwick based Wensum, the brief was a tough one! – to utilise Eastern’s corporate colours of red and blue, to create a uniform that was easy to work in, combining smartness, professionalism, elegance and sophistication. But, as Eastern’s Marketing Manager Nadine Shaw, confirms, with the invaluable assistance of those who will actually don the uniforms, Wensum have come up trumps! “Our cabin crew were closely involved in the development of the uniform and a wearer’s trial was exercised inviting the staff to provide feedback as to the fit, comfort, styling and serviceability. We were presented with several designs but instantly one stood out from the rest. We wanted a uniform that would suit the professional market we operate in and also provide an air of sophistication and elegance and we have undoubtedly achieved this. The new look is slightly retro, with a contemporary twist. Wensum has spent many hours working closely with Eastern to achieve the look required and a combination of colour, styling, sharp tailoring and quality cloths work together to create the Eastern image, which we are all thrilled with.”
Wensum’s Chief Executive, Jean Phillips commented, “Wensum are delighted to have been appointed by Eastern Airways to provide their new uniform. As the leader in uniform provision to other major airlines such as Virgin Atlantic and Monarch Airlines, Wensum has used its experience in designing and issuing a modern, yet classic range of clothing to Eastern’s male and female cabin crew. With comfort and practicality always in the forefront, the fabrics chosen for these garments are easy to wear and to care for, whilst representing the professional image associated with Eastern Airways”. The new look, which will be worn throughout the Eastern network from today, has certainly been given the ‘thumbs up’ from the staff according to Cabin Services Manager
Amanda Clark. “Everyone is thrilled with the new Eastern look. We have achieved comfort, which is so important when working in a pressurized environment, without sacrificing style. All the cabin crew are very excited and looking forward to starting 2005 with a fresh new look.”
Notes on Uniforms :-
- Styling for women: Single breasted, Chanel-style navy jacket with red edging and gilt buttons, teamed with navy a-line skirt with centre back inverted pleat revealing a flash of red, or navy trousers, white short sleeved blouse and scarlet fitted waistcoat with gilt buttons, red, white and navy scarf featuring company logo, navy shoes, bags and gloves, navy single breasted overcoat with stand up collar echoing the styling of the jacket, and hood lined in red.
- Styling for men: Single breasted navy jacket with gilt buttons, navy gilt button waistcoat, navy trousers, white shirts and red white and navy tie featuring company logo echoing the female scarf
- Quality cloths have been chosen, each containing a small quantity of Lycra for comfort and shape.
- Colours are a classic, smart navy with a rich scarlet and sharp clean white.
- The closely tailored scarlet waistcoats will be worn during in-flight service with the vibrant and welcoming colour aimed at ‘standing out’.
Ends (10.01.05)
Issued on behalf of Eastern Airways by The BIG Partnership.
Notes to Editors:
Eastern Airways operates some 750 scheduled flights each week and will carry approximately 500,000 passengers this year on a network embracing Aberdeen, Belfast International, Birmingham, Bristol, Edinburgh, Humberside, Inverness, Isle of Man, Leeds Bradford, London Stansted, Manchester, Newcastle, Norwich, Nottingham East Midlands, Southampton, Teesside and Wick.
Eastern Airways' fleet comprises British Aerospace J32s/J41s and Saab 2000 jet-prop aircraft. In addition to its scheduled passenger services, Eastern Airways operates a special to-order passenger and freight aircraft charter service in the UK and mainland Europe for corporate and private clients.
The Eastern Airways nominated charity is The Anthony Nolan Trust - ‘Taking Back Lives From Leukaemia’.
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